Eastern Kentucky University – Free Textbooks Announcement Ads
When EKU decided to offer free textbooks to all undergraduate students, a first for any university in the region, I was charged with concepting themes and looks for the campaign. These two executions were finalists, with the BOOK SMART headline winning out.
—  1/13  —


Churchill Downs – Fall Meet Campaign Ad
With a long down period between racing meets, the goal with this ad was to remind the casual racing fan of the excitement in store with the start of the fall meet by using vivid, illustrative, carnivalesque graphics.
—  2/13  —


Churchill Downs – Downs After Dark Ad
This ad, with its autumnal colors and fashion photography evokes the Downs After Dark party theme of Derby In The Palette of Fall.
—  3/13  —


Rotary Lift – New Product Campaign Teaser Ad
—  4/13  —


Rotary Lift – New Product Campaign Teaser Ad
Hinting at the introduction of an innovation in the heavy-duty automotive lift industry, these teaser ads are embellished with Art Deco borders to reflect the time period of the examples of innovation pictured.
—  5/13  —


Gwinnett Medical Center – Sports Medicine Ad
—  6/13  —


Gwinnett Medical Center – Sports Medicine Ad
—  7/13  —


Gwinnett Medical Center – Primary & Specialty Care Campaign Ads
—  8/13  —


ResCare/BrightSpring – Baseball Program Ad
—  9/13  —


Barnes-Jewish Hospital – Nurse Recruitment Ad
I conceived this recruitment ad and headline as one in a series featuring a different nurse in each. The word AMBITION would switch out with other desirable descriptors such as KNOWLEDGE, PASSION, EMPATHY, etc.
—  10/13  —


ARCO Aluminum – LPGA Program Ad
—  11/13  —


911BirthControl.org – Emergency Contraceptive Ad
Playing off the name of the contraceptive drug, my headline is reinforced with a jarring image that imagines a very faulty Plan A. If the image didn't draw attention, the bold palette of primary colors did.
—  12/13  —


Revolution Lifts – Residential Auto Lift Ad
His or her car/cars comprise the auto enthusiast's biggest pride & joy, so I decided the only headline needed was PRIDE & JOY rendered as vanity plates.
—  13/13  —

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